Guarding your on-line status may also help small companies attraction to extra clients. However what occurs when false testimonials pop up on-line?

That is the issue that Reputation America needs to unravel. Learn concerning the firm under on this week’s Small Enterprise Highlight.

What the Enterprise Does

Helps companies handle their on-line reputations.

Founder and CEO Arsenii Katkov advised Small Enterprise Developments, “We use authorized strategies to take away dangerous content material from the Web and supply complete status administration.”

Enterprise Area of interest

Eradicating dangerous content material.

Katkov says, “In 5 out of 10 instances, we handle to seek out conspicuous elimination strategies that don’t require direct contact with the writer or web site proprietor. Often, we depend on our contacts from totally different companion assets or use our experience to compose the request letter to the suitable particular person on the proper time. In all the opposite instances, we use superior negotiation methods.”

How the Enterprise Obtained Began

As a consequence of a consumer request.

Katkov explains, “The story begins in Russia, within the native design studio referred to as SDAA. At the moment, a few of our purchasers have been the businesses from the Russian Forbes listing “SOZH Sintez” and Philips. One of many purchasers as soon as requested if it was potential to delete unfavorable posts from a discussion board.

“The consumer constructed an auto chemical manufacturing franchise and was up towards opponents. They have been posting on-line concerning the worth of the franchise, claiming it was inflated and unjustified. The corporate didn’t know the place to go and what to do about this, so we determined to assist. We contacted the discussion board and satisfied them to take away the false messages. Because it turned out, a dialogue can do quite a bit.”

Largest Win

Increasing to new markets.

Katkov says, “Within the very starting, we based Digital Sharks and overtly claimed: eradicating info is feasible, and it’s authorized. Then the story of Reputation Moscow started – an company set as much as talk with huge purchasers.

“Later, Digital Sharks was reborn as an info elimination service. We consider there hadn’t been something comparable in the marketplace.”

Largest Danger

Growing new expertise.

Katkov says, “Our greatest threat thus far is the evaluate response service. The service works and is continually improved. We hypothesize concerning the excessive market demand for such a product, and the primary assessments from check clients confirmed it.

“As well as, we’re implementing AI and machine studying into the service, so there may be loads of work forward.”

How They’d Spend an Further $100,000

Enhancing a brand new providing.

Katkov explains, “We might make investments it in creating – as we talked about earlier than, that is our best threat and the most important hope.”

Crew Custom


Katkov says, “Nevertheless trivial it could sound, pizza is the preferred meals in our workplace. We have now totally different events for it:

“When workers play board video games after work, they may usually order pizza. It’s somebody’s birthday, and so they need to deal with the staff – howdy, pizza. We’re going out with the staff to play laser tag or to a bowling alley – pizza!”

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Picture: Repute America, Katkov

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